Science of Speed Event at SBR.
March 3, 2005

Sponsored by RacerMate, PowerCranks, Compex, Endless Pools and Colorado Altitude Training, the 2005 Science of Speed seminars will be held in six key U.S. sports markets with a leading local retailer hosting each event. S.O.S. seminars bring recognized experts in the fields of nutrition, conditioning, training, racing and equipment together to share their knowledge with an enthusiastic and committed audience of competitors of all abilities. Previous presenters have included Ironman winners, world-class coaches, nutritionists, and more.

The interactive nature of the S.O.S. seminars encourages lively, productive discussions and demonstrations and provides participants with a strong sense of connection with the panelists. By establishing this personal atmosphere, Science of Speed seminars yields lasting "take away" value, making it a memorable event for even the most experienced competitor.

After each seminar attendees are able to meet the S.O.S. panelists individually to learn more about the topics that interest them most. This also presents an opportunity for attendees to try new equipment and nutritional products, explore new book titles and learn more about coaching services and training systems. Past S.O.S. comments reported that the seminars were "worth the plane flight to Kona" and "improved my PR at Kona by an hour."

Speakers at the New York event include top Ironman finisher Cam Widoff, elite swim coach Steve Tarpinian, world famous nutritionist and author Monique Ryan, and well-known endurance exercise physiologist Allen Lim.

Following its mission to make triathlon as accessible as possible Ultimate Triathlon created a rental service through which athletes can test out race wheels and wetsuits before they buy them, or rent them for their race either online, in the New York store, or on the day of their event at the race's expo.