New York triathlon store SBR Multisports and Elite Bicycles challenge cyclists: sit on a bike continuously for two days or longer in midtown store, take home top bike.
August 30, 2005

Manhattan’s SBR Multisports and Elite Bicycles have pledged to give a top quality bicycle to one of five randomly chosen athletes. The catch: to win, the rider will stay on that bike for upwards of two days, sitting in place on stands in the window of the midtown shop.

On September 23rd at 7:00 am, five riders, chosen by a lottery, will clip their shoes into the pedals of five top of the line Elite Magnus bicycles. The bikes will be on stands in the window of SBR Multisports, located at 203 W. 58th St. in midtown Manhattan. For the next two days or more, the competitors will try to stay in place. The last person to stay on will keep his top bike frame, and perhaps have set a record.

The riders have not been determined yet- SBR is seeking riders from among their customers but will also enter anyone who comes in and seems qualified. “We’re looking to be part of something historic,” says store owner Christophe Vandaele. The athletes will be unable to get off the bike for longer than 5 minutes at a time, every three hours, and must keep their bike shoes clipped into their pedals the whole time.

The competition will be held in the flagship store of New York's only multisport company. The equipment emporium, designed by celebrity architects Paul Preissner and Jeffery Inaba, opened in January and was built from 80% post recycled materials. An innovative, stylish space, it features an Endless Pool, high altitude training chamber and other specialized equipment for the endurance athlete. The store will stay open for the duration of the event.